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14 Content Marketers to Love
Joe Pulizzi
1

Joe Pulizzi

“Today’s availability of _______ means that any business in any industry can develop an audience through consistent storytelling.”

Fill in the blank:

content marketing

content marketing

fettuccine alfredo

fettuccine alfredo

analytics

analytics

technology

technology

Joe Pulizzi
1

Joe Pulizzi

You are correct!

“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.”

Joe Pulizzi
1

Joe Pulizzi

Whoops! Nice try

“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.”

Joe Pulizzi
1

Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Ann Handley2

Ann Handley

“If you aren’t having fun creating  _______ , you’re doing it wrong.”

Fill in the blank:

your marketing strategy

your marketing strategy

banana empanadas

banana empanadas

content

content

stories

stories

Ann Handley
Ann Handley
2

Ann Handley

Correct-a-mundo!

“If you aren’t having fun creating content, you’re doing it wrong.”

Ann Handley
Ann Handley
2

Ann Handley

Oh dear!

“If you aren’t having fun creating content, you’re doing it wrong.”

Ann Handley
Ann Handley2

Ann Handley

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom and writer.

Ann Handley
Michael Brenner
3

Michael Brenner

_______  represents the gap between what brands produce and what consumers actually want.”

Fill in the blank:

Storytelling

Storytelling

Content marketing

Content marketing

Account-based marketing

Account-based marketing

My selfie stick

My selfie stick

Michael Brenner
3

Michael Brenner

Yes indeed!

Content marketing represents the gap between what brands produce and what consumers actually want.”

Michael Brenner
3

Michael Brenner

Wrong-o

Content marketing represents the gap between what brands produce and what consumers actually want.”

Michael Brenner
3

Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, and co-author of The Content Formula, former Head of Strategy for NewsCred, and former VP of Content Marketing for SAP. Michael is recognized as a top business, content, and social media marketer.

Rand Fishkin4

Rand Fishkin

“Given that content marketing isn’t just about producing content, but about earning traffic to it as well,  ______  should be a cornerstone of any content marketer's repertoire.”

Fill in the blank:

SEO

SEO

moustache wax

moustache wax

personalization

personalization

dynamic content

dynamic content

Rand Fishkin
Rand Fishkin
4

Rand Fishkin

Correct-a-mundo!

“Given that content marketing isn’t just about producing content, but about earning traffic to it as well, SEO should be a cornerstone of any content marketer's repertoire.”

Rand Fishkin
Rand Fishkin
4

Rand Fishkin

You silly rascal...

“Given that content marketing isn’t just about producing content, but about earning traffic to it as well, SEO should be a cornerstone of any content marketer’s repertoire.”

Rand Fishkin
Rand Fishkin
4

Rand Fishkin

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, creator of Keyword Explorer, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck.

Rand Fishkin
Seth Godin
5

Seth Godin

_______  marketing is all the marketing that’s left.”

Fill in the blank:

Personalized

Personalized

Purple bovine

Purple bovine

Digital

Digital

Content

Content

Seth Godin
5

Seth Godin

Impressive!

Content marketing is all the marketing that’s left.”

Seth Godin
5

Seth Godin

Oy vey!

Content marketing is all the marketing that’s left.”

Seth Godin
5

Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. 

Gary Vaynerchuk6

Gary V

“Market like the ______ you are in.”

Fill in the blank:

jacuzzi

jacuzzi

year

year

industry

industry

brand

brand

Gary Vaynerchuk
Gary Vaynerchuk
6

Gary V

Boo-yah!

“Market like the year you are in.”

Gary Vaynerchuk
Gary Vaynerchuk
6

Gary V

What the &#%! were you thinking?

“Market like the year you are in.”

Gary Vaynerchuk
Gary Vaynerchuk
6

Gary V

Gary Vaynerchuk builds businesses. He runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

Gary Vaynerchuk
Neil Patel
7

Neil Patel

“Don’t optimize for conversions, optimize for ________.”

Fill in the blank:

fame and glory

fame and glory

earnings

earnings

ROI

ROI

revenue

revenue

Neil Patel
7

 Neil Patel

You are one smart cookie!

“Don’t optimize for conversions, optimize for revenue.”

Neil Patel
7

Neil Patel

Whoopsies!

“Don’t optimize for conversions, optimize for revenue.”

Neil Patel
7

Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

Jason Miller
8

Jason Miller

“If you can take your ______ and inject it into the message you share, you’ll be one step ahead in the content marketing game.”

Fill in the blank:

brand persona

brand persona

Tinder profile

Tinder profile

recommendation

recommendation

personality

personality

Jason Miller
Jason Miller
8

Jason Miller

Niceeeee!

“If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.”

Jason Miller
Jason Miller
8

Jason Miller

Oh poo!

“If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.”

Jason Miller
Jason Miller
8

Jason Miller

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions, helping marketers understand how to take advantage of digital advertising and content marketing tactics on Linkedin and beyond to achieve their marketing goals and deliver real ROI.

Jason Miller
Jeff Bullas
9

Jeff Bullas

“Less is more. Keeping it ________ takes time and effort.”

Fill in the blank:

macho

macho

silky smooth

silky smooth

simple

simple

specific

specific

Jeff Bullas
9

Jeff Bullas

Yes!

“Less is more. Keeping it simple takes time and effort.”

Jeff Bullas
9

Jeff Bullas

Nope.

“Less is more. Keeping it simple takes time and effort.”

Jeff Bullas
9

Jeff Bullas

Jeff Bullas is an entrepreneur, blogger, author, marketer and speaker and work with personal brands and business to optimize their online personal and company brands with emerging technologies, content, social media technologies and digital marketing.

Ardath Albee10

Ardath Albee

“Once you have your questions and stories, map them to the ______ just as your prospects will experience them.”

Fill in the blank:

buying process

buying process

buyer’s journey

buyer’s journey

most random emoji

most random emoji

marketing strategy

marketing strategy

Ardath Albee
Ardath Albee
10

Ardath Albee

You’re so good, I could kiss you!

“Once you have your questions and stories, map them to the buying process just as your prospects will experience them.”

Ardath Albee
Ardath Albee
10

Ardath Albee

Well... at least you tried.

“Once you have your questions and stories, map them to the buying process just as your prospects will experience them.”

Ardath Albee
Ardath Albee
10

Ardath Albee

 Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change, and how to gain value that drives business.

Ardath Albee
Aaron Orendorff
11

Aaron Orendorff

“The only real test for authentic marketing is: do you share the ________ stuff? People connect with your failures far more than they connect with your successes.”

Fill in the blank:

honest

honest

corny

corny

super embarrassing

super embarrassing

dark

dark

Aaron Orendorff
11

Aaron Orendorff

Correct, young jedi.

“The only real test for authentic marketing is: do you share the dark stuff? People connect with your failures far more than they connect with your successes.”

Aaron Orendorff
11

Aaron Orendorff

Nada.

“The only real test for authentic marketing is: do you share the dark stuff? People connect with your failures far more than they connect with your successes.”

Aaron Orendorff
11

Aaron Orendorff

By night, Aaron Orendorff’s busy “saving the world from bad content” as a freelance copywriter over at iconiContent. By day, he teaches communication and philosophy at the local college. Forbes Top 25 Marketing Influencer.

Matt Heinz
12

Matt Heinz

“No content should ever have ______ .”

Fill in the blank:

a lack of storytelling

a lack of storytelling

a dead end

a dead end

a suspenseful cliffhanger

a suspenseful cliffhanger

a spooky monster

a spooky monster

Matt Heinz
Matt Heinz
12

Matt Heinz

Exactly!

“No content should ever have a dead end.”

Matt Heinz
Matt Heinz
12

Matt Heinz

Good try, but you’re totally wrong.

“No content should ever have a dead end.”

Matt Heinz
Matt Heinz12

Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Matt Heinz
Lee Odden
13

Lee Odden

“Content is the reason ________ began in the first place.”

Fill in the blank:

the interwebs

the interwebs

marketing

marketing

search

search

advertising

advertising

Lee Odden
13

Lee Odden

I’m impressed!

“Content is the reason search began in the first place.”

Lee Odden
13

Lee Odden

You are sorely mistaken my friend.

“Content is the reason search began in the first place.”

Lee Odden
13

Lee Odden

Lee Odden is the CEO of TopRank Marketing, a digital marketing agency that provides integrated and optimized content, social media and influencer marketing programs for companies like McKesson, LinkedIn and Dell. A respected consultant and author of the book Optimize, Lee has been cited by The Economist, The Wall Street Journal and Forbes for his expertise which he also shares giving presentations all over the world.

Barry Feldman
14

Barry Feldman

“Lock into your ______ wants and needs and consistently deliver content that educates, entertains and inspires them.”

Fill in the blank:

audience’s

audience’s

lover’s

lover’s

prospects’

prospects’

industry’s

industry’s

Barry Feldman
Barry Feldman
14

Barry Feldman

Perfecto!

“Lock into your audience’s wants and needs and consistently deliver content that educates, entertains and inspires them.”

Barry Feldman
Barry Feldman
14

Barry Feldman

Oh no...

“Lock into your audience’s wants and needs and consistently deliver content that educates, entertains and inspires them.”

Barry Feldman
Barry Feldman14

Barry Feldman

Barry Feldman is a content marketing consultant, copywriter and creative director with experience that predates AOL, Google and web-dot-anything. He’s been leading the creation of thousands of marketing programs for companies big and small for 25 years.

Barry Feldman

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