Interactive Content Marketing Toolkit

CHAPTER 1

1: Interactive Basics

CHAPTER 2

2: Assessing Your Need

CHAPTER 3

3: Getting Started

CHAPTER 5

5: Defining Your Process

CHAPTER 4

4: Evaluating Effort vs. Value

CHAPTER 6

6: Building a Team

CHAPTER 7

7: Measuring Impact

CHAPTER 8

8: Best Practices

Interactive Content Marketing

The what, why and how of interactive content marketing

Real-world practical advice on the considerations, best practices, processes and roles that will help you launch effective, agile interactive content marketing experiences.

Chapter 1

C H A P T E R 1

Interactive Content Basics

C H A P T E R 1

Interactive Content Basics

CHAPTER 1

C H A P T E R 2

Assessing Your Need

C H A P T E R 2

Assessing Your Need

CHAPTER 2

C H A P T E R 3

Getting Started with Interactive Content

C H A P T E R 3

Getting Started with Interactive Content

CHAPTER 3

C H A P T E R 4

Evaluating Effort vs. Value

C H A P T E R 4

Evaluating Effort vs. Value

CHAPTER 4

C H A P T E R 5

Defining Your Process

C H A P T E R 5

Defining Your Process

CHAPTER 5

C H A P T E R 6

Building Your Team & Allocating the Work

C H A P T E R 6

Building Your Team & Allocating the Work

CHAPTER 6

C H A P T E R 7

Measuring Your Impact

C H A P T E R 7

Measuring Your Impact

CHAPTER 7

C H A P T E R 8

Best Practices

C H A P T E R 8

Best Practices

CHAPTER 8

Interactive Content Examples

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