Interactive Content Marketing
Assessment
Assessment
Quickly see how your content marketing stacks up against key industry benchmarks by completing this 5-question content marketing assessment.
When you’re done, we’ll show you how your content marketing stacks up, give you some recommendations and let you get current benchmark research for free.
How would you characterize the nature of your content?
All Passive
white papers, webinars, blog posts, videos
All Passive
white papers, webinars, blog posts, videos
All Passive
white papers, webinars, blog posts, videos
Almost All Passive
Almost All Passive
Almost All Passive
Mostly Passive
Mostly Passive
Mostly Passive
Mostly Interactive
Mostly Interactive
Mostly Interactive
Almost All Interactive
Almost All Interactive
Almost All Interactive
All Interactive
interactive content like quizzes, assessments, calculators
All Interactive
interactive content like quizzes, assessments, calculators
All Interactive
interactive content like quizzes, assessments, calculators
During which stage of the buyer’s journey is your content most important?
Early Stage
need, awareness, discovery
Early Stage
need, awareness, discovery
Early Stage
need, awareness, discovery
Middle Stage
consideration
Middle Stage
consideration
Middle Stage
consideration
Late Stage
purchase decision
Late Stage
purchase decision
Late Stage
purchase decision
How effective is your content at each of the following?
Educating your buyer
Differentiating from your competitors
Getting shared socially
Converting buyers to a desired action
Generating organic/SEO traffic
How would you characterize your measurement of content effectiveness?
Choose your highest level of measurement.
No Measurement
No Measurement
No Measurement
Basic Measurement
views, clicks, downloads
Basic Measurement
views, clicks, downloads
Basic Measurement
views, clicks, downloads
Interest Measurement
opens, scans, reads
Interest Measurement
opens, scans, reads
Interest Measurement
opens, scans, reads
Engagement Measurement
behaviors, escalation, inbounds
Engagement Measurement
behaviors, escalation, inbounds
Engagement Measurement
behaviors, escalation, inbounds
Revenue Measurement
content-to-revenue, stage
Revenue Measurement
content-to-revenue, stage
Revenue Measurement
content-to-revenue, stage
Rate the following content marketing statements.
I don’t have the time to create interactive content.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree
Interactive content takes too long to bring to market.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree
I need input and ideas for how to make content interactive.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree
I don’t have the design & development resources to create interactive content.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree
I don’t have executive buy-in to prioritize interactive content.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree
I don’t have budget to create interactive content.
Disagree
Disagree
Disagree
Neutral
Neutral
Neutral
Agree
Agree
Agree