C H A P T E R 3
Inspiration and Interactive Ideas
Inspiration and Interactive Ideas
Transform Your Content
Interactive content delivers a modern, engaging experience for visitors to your website and landing pages.
Great. But… where on earth do you start? How do you actually come up with ideas for interactive content? Let alone get experiences built and deployed?
Transforming static content into useful, engaging interactive experiences is actually easier than it sounds. You likely already have some great content. It’s just a matter of some creative brainstorming to find areas of opportunity to transform that static content into interaction for your visitors.
67% of content marketers agree that interactive content provides valuable ways to repurpose existing content.
Interactive Content Improves Results
With interactive content, Key Equipment Finance increased conversions 36% over their static landing pages.
Purchasing Power drives 4x better e-commerce conversion rates with interactive content.
Fathom achieved a huge 56% conversion gain with interactive content.
Static into Interactive
TURN FACTS FROM YOUR WHITE PAPERS INTO AN INTERACTIVE QUIZ
TURN PRICING SPREADSHEETS INTO AN INTERACTIVE CALCULATOR
TURN BEST PRACTICES INTO AN ASSESSMENT
“Quite simply, it’s not a question of whether companies should use interactive content but rather how soon they should start.”
- Content Marketing Institute
“A relationship exists between placing a high priority on digital experience marketing and revenue growth. 76% of participants reporting revenue growth in the most recent fiscal year also put a high priority on digital experience creation.”
- Demand Metric, Digital Marketing Landscape, The Power of Digital Experiences in 2014
Ideas to Get Started
Do you have an in-depth white paper?
Turn it into an interactive, ‘choose your own adventure’ eBook. Add more interactivity by sprinkling quizzes or surveys throughout.
Do you have a pricing calculator?
Turn it into an online calculator that visitors can use too. Even complex pricing can be turned into a pricing range estimator.
Do you have a set of best practices?
Turn it into an online self-assessment. Based on visitor responses to questions, you can deliver personalized recommendations for improvements.
The best way to get started with interactive content is to look at your existing assets and re-envision them as interactive experiences. The possibilities are endless! And to ensure they are high-performance and result in more leads & sales, consider experimenting with the presentation and messaging around the apps. It’s great to test content, flow and design when deploying an interactive experience, using real-time A/B testing.