Interactive content is either deployed by developers who custom code it or with specialized software created specifically to allow marketers to launch experiences without code. Using web developers to create interactive content provides the marketing department with a high degree of customization for the final end-result, but there are inherent inefficiencies with hard-coded solutions. In addition to long lead times & high costs for development, a hard-coded interactive experience is inflexible and can’t be modified or updated without additional costs and time.

Marketer-managed software can provide greater agility and flexibility to deploy interactive content experiences with reduced resources and time to market.

If you are a marketer tasked with generating high quality, engaged leads, you know it’s hard enough to get a lead, let alone a great one. Your visitors expect usefulness, relevancy, and interactivity from you, and those expectations directly impact your ability to get those visitors to complete a form and engage with your brand. As competition heats up and marketers seek strategies to generate quality leads in the face of increased content clutter and higher user expectations, interactive content provides new opportunities for more engagement and higher conversion rates.

Using interactive content experiences, your lead generation campaigns have opportunities for higher conversion rates, higher lead quality, and richer prospect profiles, while satisfying the ever-increasing expectations of the modern web visitor.

With almost double the conversion rates of static content, interactive content provides a demonstrable, effective way to engage and convert your traffic, with far greater insights and more robust lead profiles.