Interactive Content
Solution Finder
Your Interactive Content Solution
Our study with Demand Metric found that 78% believe that engaging the buyer earlier in the journey is important. In this stage, you need to get attention, convert that attention into engagement, and turn that engagement into quality leads or social shares.
Interactive experiences scale your content, differentiate your brand, engage your audience and deliver measurable results. With interactive content experiences, prospects will notice, engage with, and share your content. You’ll rise above the clutter of static white papers, infographics, and webinars with compelling and differentiated content experiences.
Interactive Content for Lead-Generation and Social Sharing
Interactive Infographics
Interactive infographics turn facts and soundbites into engaging and entertaining fun. Using them early in the buyer’s journey generates virality with social sharing. They are also highly measurable — revealing which factoids are most compelling for people.
Interactive White Papers
Interactive white papers are useful at all three stages of the buyer’s journey. Early on, they engage people in thought leadership that establishes brand credibility. They’re highly effective at measuring interest in specific content as well as generating high conversion rates for lead-generation and social sharing.
Lookbooks
Lookbooks slice straight through the verbal clutter with powerful, attention-grabbing visuals. Early in the journey, they provide visually-driven products or concepts with an engaging, simple canvas. They can also result in strong social sharing and lead-gen performance.
Quizzes
Quizzes are addictive little buckets of fun that can generate leads and social shares at pretty amazing rates. People like to compete to win recognition almost as much as they love to compete for more tangible prizes. We strategize quizzes to provide meaningful feedback to marketing and sales too.
Your Early-Stage Plan
Based on what you’ve told us about your current content, we recommend the following content scaling plan:
What is Content Scaling?
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