The 75 Essential Content Marketing Stats You Need to Know
The 75 Essential Content Marketing Stats You Need to Know
The 75 Essential Content Marketing Stats You Need to Know
The 75 Essential Content Marketing Stats You Need to Know
The 75 Essential Content Marketing Stats You Need to Know

The 75 Essential

Content Marketing Stats You Need to Know

Everything from budgets to metrics to effectiveness.
Here’s what’s happening with content marketing right now. 

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Creating a Brand Story

45% of a brand’s image can be attributed to what it says and how it says it.

____ of a brand’s image can be attributed to what it says and how it says it.

45% of a brand’s image can be attributed to what it says and how it says it.

45% of a brand’s image can be attributed to what it says and how it says it.

48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.

____ of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.

48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.

48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.

63% of consumers say they have engaged with disappointing brand content.

____ of consumers say they have engaged with disappointing brand content.

63% of consumers say they have engaged with disappointing brand content.

63% of consumers say they have engaged with disappointing brand content.

23% said they wouldn’t read that brand’s content again.

____ said if the content is not engaging at first, they would not read that brand’s content again.

23% said they wouldn’t read that brand’s content again.

23% said if the content is not engaging at first, they would not read that brand’s content again.

64% of people cite shared values as the main reason they have a relationship with a brand.

____ of people cite shared values as the main reason they have a relationship with a brand.

64% of people cite shared values as the main reason they have a relationship with a brand.

64% of people cite shared values as the main reason they have a relationship with a brand.

79% of people scan the web/ content rather than reading word by word

____ of people scan content rather than reading word by word.

79% of people scan the web/ content rather than reading word by word

79% of people scan content rather than reading word by word.

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing.

____ of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing.

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing.

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing.

65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

____ of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.

65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.

Color increases brand recognition by up to 80%.

Color increases brand recognition by up to ____.

Color increases brand recognition by up to 80%.

Color increases brand recognition by up to 80%.

Press releases (brand stories) that contain multimedia get 77% more responses compared to text only.

Press releases (brand stories) that contain multimedia get ____ more responses compared to text only.

Press releases (brand stories) that contain multimedia get 77% more responses compared to text only.

Press releases (brand stories) that contain multimedia get 77% more responses compared to text only.

65% more people remember a piece of information if it is paired with a visual.

____ more people remember a piece of information if it is paired with a visual.

65% more people remember a piece of information if it is paired with a visual.

65% more people remember a piece of information if it is paired with a visual.

92% of consumers want brands to make ads that feel like a story.

____ of consumers want brands to make ads that feel like a story.

92% of consumers want brands to make ads that feel like a story.

92% of consumers want brands to make ads that feel like a story.

Engagement

By 2020 customer experience and engagement will overtake price and product as the key brand differentiator.

By 2020, customer __________ and ___________ will overtake price and product as the key brand differentiator. 

By 2020 customer experience and engagement will overtake price and product as the key brand differentiator.

By 2020, customer experience and engagement will overtake price and product as the key brand differentiator. 

By 2018 more than 50% of organizations will redirect their investments to customer experience innovations.

By 2018, more than ____ of organizations will redirect their investments to customer experience innovations.

By 2018 more than 50% of organizations will redirect their investments to customer experience innovations.

By 2018, more than 50% of organizations will redirect their investments to customer experience innovations.

Customer retention improves by 42% when the customer experience is improved.

Customer retention improves by ____ when the customer experience is improved.

Customer retention improves by 42% when the customer experience is improved.

Customer retention improves by 42% when the customer experience is improved.

87% of customers think brands need to put more effort into providing a consistent experience.

____ of customers think brands need to put more effort into providing a consistent experience.

87% of customers think brands need to put more effort into providing a consistent experience.

87% of customers think brands need to put more effort into providing a consistent experience.

86% of buyers will pay more for a better customer experience.

____ of buyers will pay more for a better customer experience.

86% of buyers will pay more for a better customer experience.

86% of buyers will pay more for a better customer experience.

84% of companies who claim to be customer-centric focus on the mobile customer experience.

____ of companies who claim to be customer-centric focus on the mobile customer experience.

84% of companies who claim to be customer-centric focus on the mobile customer experience.

84% of companies who claim to be customer-centric focus on the mobile customer experience.

52% of consumers say that a bad mobile experience makes them less likely to engage with a company.

____ of consumers say that a bad mobile experience makes them less likely to engage with a company.

52% of consumers say that a bad mobile experience makes them less likely to engage with a company.

52% of consumers say that a bad mobile experience makes them less likely to engage with a company.

70% of buying experiences are based on how the customer feels they are being treated.

____ of buying experiences are based on how the customer feels they are being treated.

70% of buying experiences are based on how the customer feels they are being treated.

70% of buying experiences are based on how the customer feels they are being treated.

73% of marketers view customer centricity as critical to the success of their business and role at the company.

____ of marketers view customer centricity as critical to the success of their business and role at the company.

73% of marketers view customer centricity as critical to the success of their business and role at the company.

73% of marketers view customer centricity as critical to the success of their business and role at the company.

A 2% increase in customer retention has the same effect as decreasing costs by 10%.

A 2% increase in customer retention has the same effect as decreasing costs by ____.

A 2% increase in customer retention has the same effect as decreasing costs by 10%.

A 2% increase in customer retention has the same effect as decreasing costs by 10%.

Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).

Enterprise marketers say engagement is their most important goal (____), followed by sales (____), and lead generation (____).

Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).

Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).

Lead Gen

80% of companies not meeting their revenue goals attract 10k monthly website visitors or less.

____ of companies not meeting their revenue goals attract 10k monthly website visitors or less.

80% of companies not meeting their revenue goals attract 10k monthly website visitors or less.

80% of companies not meeting their revenue goals attract 10k monthly website visitors or less.

Companies that excel at lead nurturing generate 50% more sales read leads at 33% lower cost.

Companies that excel at lead nurturing generate ____ more sales-ready leads at ____ lower cost.

Companies that excel at lead nurturing generate 50% more sales read leads at 33% lower cost.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

83% of b2b marketers use content marketing for lead generation.

____ of B2B marketers use content marketing for lead generation.

83% of b2b marketers use content marketing for lead generation.

83% of B2B marketers use content marketing for lead generation.

Approx 96% of visitors that come to your website are not ready to buy.

Approximately ____ of visitors that come to your website are not ready to buy.

Approx 96% of visitors that come to your website are not ready to buy.

Approximately 96% of visitors that come to your website are not ready to buy.

61% of B2B marketers say that the biggest challenge is generating high quality leads.

____ of B2B marketers say that the biggest challenge is generating high-quality leads.

61% of B2B marketers say that the biggest challenge is generating high quality leads.

61% of B2B marketers say that the biggest challenge is generating high-quality leads.

Nurtured leads make 47% larger purchases than non nurtured leads.

Nurtured leads make ____ larger purchases than non nurtured leads.

Nurtured leads make 47% larger purchases than non nurtured leads.

Nurtured leads make 47% larger purchases than non nurtured leads.

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Per dollar spent, content marketing generates approximately ______ as many leads as traditional marketing.

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Only 57% of B2B firms consider converting leads into paying customers as their trop priority when devising their marketing campaigns.

Only ____ of B2B firms consider converting leads into paying customers as their top priority when devising their marketing campaigns.

Only 57% of B2B firms consider converting leads into paying customers as their trop priority when devising their marketing campaigns.

Only 57% of B2B firms consider converting leads into paying customers as their top priority when devising their marketing campaigns.

68% of b2b companies are still struggling with lead generation.

____ of B2B companies are still struggling with lead generation.

68% of b2b companies are still struggling with lead generation.

68% of B2B companies are still struggling with lead generation.

Only 5-10% of qualified leads successfully convert for marketers.

Only ______ of qualified leads successfully convert for marketers.

Only 5-10% of qualified leads successfully convert for marketers.

Only 5-10% of qualified leads successfully convert for marketers.

51% of local businesses surveyed said that lead generation is a challenge.

____ of local businesses surveyed said that lead generation is a challenge.

51% of local businesses surveyed said that lead generation is a challenge.

51% of local businesses surveyed said that lead generation is a challenge.

61% White Paper & 59% LinkedIn are the most effective

According to a survey from DemandWave, B2B marketers say that white papers (____) and LinkedIn (____) are the most effective digital content and social media tactics for generating leads.

61% White Paper & 59% LinkedIn are the most effective

According to a survey from DemandWave, B2B marketers say that white papers (61%) and LinkedIn (59%) are the most effective digital content and social media tactics for generating leads.

Social Share

Mobile users now spend 20% of their activity on that device sharing content.

Mobile users now spend ____ of their activity on that device sharing content.

Mobile users now spend 20% of their activity on that device sharing content.

Mobile users now spend 20% of their activity on that device sharing content.

Infographics are liked and shared on social media 3x more than any other type of content.

Infographics are liked and shared on social media ___ more than any other type of content.

Infographics are liked and shared on social media 3x more than any other type of content.

Infographics are liked and shared on social media 3x more than any other type of content.

Over 15% of tweet mentions originate from the tweet buttons embedded on your website.

Over ____ of tweet mentions originate from the tweet buttons embedded on your website.

Over 15% of tweet mentions originate from the tweet buttons embedded on your website.

Over 15% of tweet mentions originate from the tweet buttons embedded on your website.

27 million pieces of content are shared everyday.

_________ pieces of content are shared every day.

27 million pieces of content are shared everyday.

27 million pieces of content are shared every day.

Brands with social sharing that create 15 blog posts per month average 1200 new leads per month.

Brands with social sharing that create 15 blog posts per month average _____ new leads per month.

Brands with social sharing that create 15 blog posts per month average 1200 new leads per month.

Brands with social sharing that create 15 blog posts per month average 1,200 new leads per month.

91% of retail brands use 2 or more social media channels.

____ of retail brands use 2 or more social media channels.

91% of retail brands use 2 or more social media channels.

91% of retail brands use 2 or more social media channels.

83% of Fortune 500 companies have a presence on twitter.

____ of Fortune 500 companies have a presence on Twitter.

83% of Fortune 500 companies have a presence on twitter.

83% of Fortune 500 companies have a presence on Twitter.

Twitter generates 67% more business and Finance sharing activity than the average social network.

Twitter generates ____ more business and finance sharing activity than the average social network.

Twitter generates 67% more business and Finance sharing activity than the average social network.

Twitter generates 67% more business and finance sharing activity than the average social network.

71% of online marketers use visual assets in their social media marketing.

____ of online marketers use visual assets in their social media marketing.

71% of online marketers use visual assets in their social media marketing.

71% of online marketers use visual assets in their social media marketing.

75% of Facebook post engagement occurs within the first 5 hours

____ of Facebook post engagement occurs within the first 5 hours [of the post being posted].

75% of Facebook post engagement occurs within the first 5 hours

75% of Facebook post engagement occurs within the first 5 hours [of the post being posted].

77% of Twitter users feel more positive about a brand when their tweet has been replied to.

____ of Twitter users feel more positive about a brand when their tweet has been replied to.

77% of Twitter users feel more positive about a brand when their tweet has been replied to.

77% of Twitter users feel more positive about a brand when their tweet has been replied to.

66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%).

66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (____), YouTube (____), SlideShare (____) and Facebook (____).

66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%).

66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%).

93% of organizations use social media content as their main content marketing tactic.

____ of organizations use social media content as their main content marketing tactic.

93% of organizations use social media content as their main content marketing tactic.

93% of organizations use social media content as their main content marketing tactic.

Visual content is more than 40X more likely to get shared on social media than other types of content.

Visual content is more than ____ more likely to get shared on social media than other types of content.

Visual content is more than 40X more likely to get shared on social media than other types of content.

Visual content is more than 40X more likely to get shared on social media than other types of content.

Quiz Completion

3 minutes – is the average amount of time spent taking quizzes, that means 600 million minutes were spent taking quizzes.

__________ – is the average amount of time spent taking quizzes.

3 minutes – is the average amount of time spent taking quizzes, that means 600 million minutes were spent taking quizzes.

3 minutes – is the average amount of time spent taking quizzes.

200 Million quizzes were taken in February 2014.

__________ quizzes were taken in February 2014.

200 Million quizzes were taken in February 2014.

200 million quizzes were taken in February 2014.

The average quiz is shared nearly 2,000 times.

The average quiz is shared nearly ___________.

The average quiz is shared nearly 2,000 times.

The average quiz is shared nearly 2,000 times.

According to LeadQuizzes, the average quiz has a 33.6% lead capture rate..

According to LeadQuizzes, the average quiz has a ____ lead capture rate.

According to LeadQuizzes, the average quiz has a 33.6% lead capture rate..

According to LeadQuizzes, the average quiz has a 33.6% lead capture rate.

According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.

According to Forbes, the demand for interactive content such as _______ will continue to grow in 2017 and beyond.

According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.

According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.

96% of users complete sponsored quizzes.

____ of users complete sponsored quizzes.

96% of users complete sponsored quizzes.

96% of users complete sponsored quizzes.

Sideshow has attributed over $75,000 in sales from a single quiz.

Sideshow has attributed over ______ in sales from a single quiz.

Sideshow has attributed over $75,000 in sales from a single quiz.

Sideshow has attributed over $75,000 in sales from a single quiz.

In January of 2015, 9 of the 10 most shared Facebook publications were quizzes.

In January of 2015, __ of the 10 most shared Facebook publications were quizzes.

In January of 2015, 9 of the 10 most shared Facebook publications were quizzes.

In January of 2015, 9 of the 10 most shared Facebook publications were quizzes.

41 Million - the number of times Buzzfeed’s most popular quiz has been taken.

________ - the number of times Buzzfeed’s most popular quiz has been taken.

41 Million - the number of times Buzzfeed’s most popular quiz has been taken.

41 Million - the number of times Buzzfeed’s most popular quiz has been taken.

In BuzzFeed’s top content in March 2017, the 4 top stories were all quizzes.

In BuzzFeed’s top content in March 2017, the 4 top stories were all _______.

In BuzzFeed’s top content in March 2017, the 4 top stories were all quizzes.

In BuzzFeed’s top content in March 2017, the 4 top stories were all quizzes.

According to Buzzfeed, 96% of participants finish Buzzfeed sponsored quizzes.

According to Buzzfeed, ____ of participants finish Buzzfeed sponsored quizzes.

According to Buzzfeed, 96% of participants finish Buzzfeed sponsored quizzes.

According to Buzzfeed, 96% of participants finish Buzzfeed sponsored quizzes.

In January 2015, PlayBuzz and BuzzFeed (two content platforms that specialize in quizzes) were among the sites that generate the most shares on Facebook.

In January 2015, ________ and _______ (two content platforms that specialize in quizzes) were among the sites that generate the most shares on Facebook.

In January 2015, PlayBuzz and BuzzFeed (two content platforms that specialize in quizzes) were among the sites that generate the most shares on Facebook.

In January 2015, PlayBuzz and BuzzFeed (two content platforms that specialize in quizzes) were among the sites that generate the most shares on Facebook.

Quizzes helped Buzzfeed reach 580.4 million people in 2017.

Quizzes helped Buzzfeed reach __________ people in 2017. 

Quizzes helped Buzzfeed reach 580.4 million people in 2017.

Quizzes helped Buzzfeed reach 580.4 million people in 2017. 

50 most engaging quizzes on BuzzFeed drove just under 3 million engagements in March 2017, an average of almost 60,000 engagements per quiz.

50 most engaging quizzes on BuzzFeed drove just under __ million engagements in March 2017, an average of almost ________ engagements per quiz.

50 most engaging quizzes on BuzzFeed drove just under 3 million engagements in March 2017, an average of almost 60,000 engagements per quiz.

50 most engaging quizzes on BuzzFeed drove just under 3 million engagements in March 2017, an average of almost 60,000 engagements per quiz.

According to Demand Gen Report’s Content preferences survey, 57% of respondents “Strongly agree” that they prefer shorter formats for content consumption. 20% of respondents report using assessments to research B2B purchasing decisions.

According to Demand Gen Report’s Content preferences survey, ____ of respondents “Strongly agree” that they prefer shorter formats for content consumption. ____ of respondents report using assessments to research B2B purchasing decisions.

According to Demand Gen Report’s Content preferences survey, 57% of respondents “Strongly agree” that they prefer shorter formats for content consumption. 20% of respondents report using assessments to research B2B purchasing decisions.

According to Demand Gen Report’s Content preferences survey, 57% of respondents “Strongly agree” that they prefer shorter formats for content consumption. 20% of respondents report using assessments to research B2B purchasing decisions.

Customer Relationship

70% of marketers say that interactive content is effective at converting site visitors.

____ of marketers say that interactive content is effective at converting site visitors.

70% of marketers say that interactive content is effective at converting site visitors.

70% of marketers say that interactive content is effective at converting site visitors.

Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role.

Interactive content does a much better job of educating the buying audience, as ____ of study participants reported interactive content as somewhat or very effective in this role.

Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role.

Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role.

94% of marketers say that optimizing creative workflows will be important in delivering a great customer experience.

____ of marketers say that optimizing creative workflows will be important in delivering a great customer experience.

94% of marketers say that optimizing creative workflows will be important in delivering a great customer experience.

94% of marketers say that optimizing creative workflows will be important in delivering a great customer experience.

90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences.

______ of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences.

90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences.

90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences.

56% of customers are more likely to buy with a personalized experience.

____ of customers are more likely to buy with a personalized experience.

56% of customers are more likely to buy with a personalized experience.

56% of customers are more likely to buy with a personalized experience.

Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year.

__________ reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year.

Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year.

Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year.

Marketers are investing more heavily in the tools that help create great customer experience.

Marketers are investing more heavily in the ____ that help create great customer experience.

Marketers are investing more heavily in the tools that help create great customer experience.

Marketers are investing more heavily in the tools that help create great customer experience.

Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.

_______________ of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.

Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.

Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.

Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.

Only ____ of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.

Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.

Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.

_____ of marketers will be investing in CRM, ____ in CMS and ____ in data analytics as the importance of improving the customer journey rises.

70% of marketers will be investing in CRM, 69% in CMS and 67% in data analytics as the importance of improving the customer journey rises.

Brand Awareness

79% agree that interactive content enhances retention of brand messaging.

____ agree that interactive content enhances retention of brand messaging.

79% agree that interactive content enhances retention of brand messaging.

79% agree that interactive content enhances retention of brand messaging.

93% of marketers agreed that interactive content is effective in educating its buyers.

____ of marketers agreed that interactive content is effective in educating its buyers.

93% of marketers agreed that interactive content is effective in educating its buyers.

93% of marketers agreed that interactive content is effective in educating its buyers.

79% agree that interactive content results in repeat visitors and multiple exposure.

____ agree that interactive content results in repeat visitors and multiple exposures.

79% agree that interactive content results in repeat visitors and multiple exposure.

79% agree that interactive content results in repeat visitors and multiple exposures.

88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

____ of marketers said that interactive content is effective in differentiating their brand from their competitors.

88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

78% of consumers will trust your brand if you create more customized content.

____ of consumers will trust your brand if you create more customized content.

78% of consumers will trust your brand if you create more customized content.

78% of consumers will trust your brand if you create more customized content.

90% of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through color, flow, and overall quality.

____ of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through color, flow, and overall quality.

90% of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through color, flow, and overall quality.

90% of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through color, flow, and overall quality.

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing, compared to 85% for sales, and 80% for lead generation.

____ of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing, compared to ____ for sales, and ____ for lead generation.

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing, compared to 85% for sales, and 80% for lead generation..

89% of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing, compared to 85% for sales, and 80% for lead generation.

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Welcome
Welcome
Creating a Brand Story
Creating a Brand Story
Engagement
Engagement
Lead Gen
Lead Gen
Social Share
Social Share
Quiz Completion
Quiz Completion
Customer Relationship
Customer Relationship
Brand Awareness
Brand Awareness
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