Potential Value Assessment
Potential Value Assessment
Determine the potential value of an interactive content asset by answering a few quick questions. Get instant recommendations.
FUNCTIONAL VALUE
Will your audience find your interactive asset helpful or useful?
5,000%
Unlikely
Unlikely
0%
Somewhat likely
Somewhat likely
81%
Very likely
Very likely
ENGAGEMENT VALUE
Will your audience find your new interactive asset entertaining or educational?
5,000%
Unlikely
Unlikely
0%
Somewhat likely
Somewhat likely
81%
Very likely
Very likely
VIRAL VALUE
Will your audience want to share this new asset?
5,000%
Unlikely
Unlikely
0%
Somewhat likely
Somewhat likely
81%
Very likely
Very likely
CONVERSION VALUE
Will your new asset generate leads or transactions?
5,000%
No call-to-action
included
No call-to-action
included
0%
Moderate emphasis
on call-to-action
Moderate emphasis
on call-to-action
81%
Primary emphasis
on call-to-action
Primary emphasis
on call-to-action
TRAFFIC VOLUME VALUE
How much traffic will you send to your new asset?
5,000%
Single Campaign/
Type of Traffic
Single Campaign/
Type of Traffic
0%
Across Some Campaigns
& Traffic Sources
Across Some Campaigns
& Traffic Sources
81%
Many Campaigns
& Traffic Sources
Many Campaigns
& Traffic Sources
SHELF-LIFE VALUE
How long do you plan to use your new asset?
5,000%
1-3 months
1-3 months
0%
3-12 months
3-12 months
81%
12+ months
12+ months