It differentiates content and brands by engaging participants in captivating and memorable experiences.
…cuts through content overload by delivering an engaging experience that satisfies rising expectations. The three main business benefits of interactive content are increased engagement, increased conversions and improved branding. Interactive content runs on all devices — phone, tablet, desktop — without the friction of download, installation and maintenance that comes with mobile apps. Usefulness and interactivity set interactive content apart — they are experiences that people actually want to use.