Content Marketing Assessment
Results & Recommendations

How would you characterize the nature of your content?

YOUR ANSWER
INSIGHTS
IDEAS
YOUR ANSWER: 
INSIGHTS: 
Interactive content is far more effective than static content for differentiation, education, social sharing and lead generation.
IDEAS: 

During which stage of the buyers journey is your content most important?

YOUR ANSWER
INSIGHTS
IDEAS

How effective is your content at educating your buyer?

YOUR ANSWER
INSIGHTS
IDEAS
INSIGHTS: 
93% of marketers reported that Interactive content, such as assessments, calculators, configurators and quizzes is significantly more effective at educating buyers than static content.
IDEAS: 

How effective is your content at differentiating from your competitors?

YOUR ANSWER
INSIGHTS
IDEAS
INSIGHTS: 
According to Content Marketing Institute’s 2017 research, 87% of marketers agree that interactive content grabs the attention of the reader more effectively than static content.
IDEAS: 

How effective is your content at getting shared socially?

YOUR ANSWER
INSIGHTS
IDEAS
INSIGHTS: 
According to Demand Metric, interactive content is 93% more effective than static content at generating social sharing engagement.
IDEAS: 

How effective is your content at converting buyers?

YOUR ANSWER
INSIGHTS
IDEAS
INSIGHTS: 
In the 2016 Content Marketing Institute Benchmarks report, marketers reported lead generation, lead quality and sales as their most important goals and metrics.
IDEAS: 

How would you characterize your measurement of content effectiveness?

YOUR ANSWER
IDEAS

ion is The Interactive Content Platform

See How the Platform Shortens Timelines, Reduces Costs, and Simplifies the Process!

Demand Metric - Enhancing the Buyer's Journey - Benchmark Report - June 2014

“It appears as if the music is only getting sweeter. Seventy-nine percent of content marketers who are using interactive content plan to increase their use of it in the next 12 months”

Content Marketing Institute’s Symphony of Connected Interactive Content Marketing Research Study