Most marketers rely on inferences made from ‘digital body language’ to score, segment, target and personalize. But the digital dialogue that comes from explicit interactions is much more accurate and descriptive — making it more valuable to both marketing and sales.
In fact, 62% of marketers say that if the collection and sharing of digital body language were optimized, their close rate would improve more than 10%.
27,000,000 per day — that’s a lot of competition for attention. Fortunately, interactive content is 60% better at cutting through the competitive clutter than passive content. By being both useful and persuasive, interactive content compels people to attend, engage and convert.