Interactivate Your Results.

Interactive Content Program Builder

Interactive Content Program Builder

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Did you know?

Research shows that interactive content is far more effective at generating results…

Interactive content is 2x more effective at generating conversions.
Interactive content is 2x more effective at generating conversions.
Interactive content is 45% more effective at educating buyers.
Interactive content is 45% more effective at educating buyers.
 Interactive content is 85% more effective at differentiating from competitors.
 Interactive content is 85% more effective at differentiating from competitors.
Research shows that interactive content is 120 percent  more effective at being shared
120% more effective at being shared
Data courtesy of Demand Metric’s June 2014 research report Enhancing the Buyer’s Journey, Benchmarks for Content & The Buyer’s Journey.

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Did you know Interactive content engages people in a digital dialogue.

Did you know?

Interactive content engages people in a digital dialogue.

Most marketers rely on inferences made from ‘digital body language’ to score, segment, target and personalize. But the digital dialogue that comes from explicit interactions is much more accurate and descriptive — making it more valuable to both marketing and sales.

In fact, 62% of marketers say that if the collection and sharing of digital body language were optimized, their close rate would improve more than 10%.

Data courtesy of Demand Metric’s June 2015 research report The Truth About Digital Body Language.

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And did you know 27000000 pieces of content are shared each day

And did you know?

27,000,000 pieces of content are shared each day!

27,000,000 per day — that’s a lot of competition for attention. Fortunately, interactive content is 60% better at cutting through the competitive clutter than passive content. By being both useful and persuasive, interactive content compels people to attend, engage and convert.

Data courtesy of AOL.

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The Interactive Difference

Have a prospect download

Have a prospect download

vs

Have a prospect participate

Have a prospect participate

Interactive content participants tell you what they did, why and how they did it, and what interests them. That sure beats guessing if your download was read or not. Clicks and downloads are the measurement standard for many marketers. Fortuntely, interactive content offers a lot more than that.
According to Demand Metric’s June 2014 research report Enhancing the Buyer’s Journey, Benchmarks for Content & The Buyer’s Journey, “49% of surveyed marketers are using only basic metrics such as clicks or downloads.”

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Fulfilling Expectations

Fulfilling expectations with mobile elegance

Mobile Elegance

Fulfilling expectations with App-Inspired Usefulness

App-Inspired Usefulness

Fulfilling expectations with self discovery

Self Discovery

Mobile utility and app elegance have spoiled us. We expect to self discover everything we need. We expect it to be useful and relevant. And we expect it to work well — wherever and whenever we want it. Fortunately, ion’s interactive content brings all of that to digital marketing. Imagine if your marketing was actually wanted — even loved.

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Marketing’s Highest Value Data

Interactive content adds measurable value to marketing automation, sales and marketing.

use interactive content to aggregate analytics

Aggregate Analytics

use interactive content for explicit scoring segmentation targeting and personalization

Explicit Scoring, Segmentation, Targeting and Personalization

Sales’ Understanding of the Interactive Buyer’s Journey

Sales’ Understanding of the Interactive Buyer’s Journey

Marketing’s Understanding of Buyer Profiles

Marketing’s Understanding of Buyer Profiles

Marketers use the data from ion’s interactive content to drive scoring, segmentation, targeting and personalization; and to understand their message and marketing effectiveness. Sales teams use it to meet their buyers at the point of interest and to provide a seamless transition from the digital journey to personal selling.

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