C H A P T E R  4

Next Steps

Next Steps

Add interactivity to your landing pages to boost results.

Improve Campaign Results

It’s time to turn your landing pages into interactive, useful, enjoyable experiences. It’s what your web visitors expect, and the technology exists to enable you to rapidly deploy & test interactive content while minimizing development time and costs.

Interactive content can change your campaign results from “so-so” to “wow” by decreasing bounce rate, increasing visitor consumption of your content, and ultimately delivering far more leads & sales to your organization.

Jay Baer, in his New York Times best selling book Youtility says, “In a world where every prospective customer is facing an invitation avalanche, where every business is asking people to follow their tweets, read their blog, or watch their videos, you must resist the temptation to communicate solely and endlessly about your company, hoping for a quick sale.

Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this. You can help your customers learn...You can help them plan....You can help them enjoy.”

Why Use Interactive Content?

58% of the content marketers using interactive content say they use it for Lead generation

 58% of the content marketers using interactive content say they use it for “lead generation.”

50% of the content marketers using interactive content say they use it for Conversion rate improvements

50% of the content marketers using interactive content say they use it for “conversion rate” improvements.

Evaluate

As you evaluate your campaign landing pages — those crucial first impressions of your digital touch points, ask yourself:

Is this page useful

Is this page useful?

Is this page helpful

Is this page helpful?

Does this page do more than pitch

Does this page do more than just ‘pitch’?

Does this page provide meaningful value

Does this page provide meaningful value?

Is it engaging

Is it engaging?

Is it responsive across all devices

Is it responsive across all devices?

Is it interactive

It is interactive?

Evaluating your pages through these lenses will help you see the opportunity in front of you to transform your online marketing results.

Did You Know?

Landing pages are the #1 ranked place interactive content is used! 64% of content marketers indicate they use interactive content on their landing pages
Landing pages are the #1 ranked place interactive content is used! 64% of content marketers indicate they use interactive content on their landing pages

Landing pages are the #1 ranked place interactive content is used! 64% of content marketers indicate they use interactive content on their landing pages.

Interactive content experiences are almost twice as effective at increasing conversion rates than static content based on 2014 research by Demand Metric
Interactive content experiences are almost twice as effective at increasing conversion rates than static content based on 2014 research by Demand Metric

 Interactive content experiences are almost twice as effective at increasing conversion rates than static content based on 2014 research by Demand Metric. 

We Can Help

ion Platform & Services

ion is an interactive content marketing platform loved by hundreds of leading brands. It’s used to create and test interactive experiences that generate leads, enhance brands, and drive revenue.

 Create engaging interactive experiences in minutes

 Pass segmentation and sales enablement data in and out

 Test and auto-optimize alternative interactive experiences

 Save time, money and resources

ion Platform & Services4+ Star Rating

4+ Star Rating

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