ion interactive

Marketing Technology Stack

AGILE MARKETING MANAGEMENT
ion interactive uses Slack
ion interactive uses Slack
ion uses Slack for communication, collaboration and transparency. We have a face-to-face stand-up meeting every day to keep things personal.
ion interactive uses Trello
ion interactive uses Trello
Our marketing works in three-week sprints. Our backlog of ideas is prioritized in Trello. It also operationalizes our sprint and hot lists. We love its fluidity and discoverability.
ion interactive uses Box
ion interactive uses Box
We use Box for file management. We chose it for its robust team and role-based access control and use its web-based interface and selective client sync.
Marketing Technologies ion interactive uses to attract
Marketing Technologies ion interactive uses to AttractMarketing Technologies ion interactive uses to attract
ion interactive
Marketing Technologies ion interactive uses to Attract
DISTRIBUTING ENGAGING CONTENT
90% of the content ion puts out is interactive and highly differentiated. We leverage our content in our website as embedded experiences and also as standalone microsites. We use many social, organic and paid channels to extend our reach and we drive traffic from passive assets like videos and presentations to interactive destinations that start our buyer dialogue.
ion interactive content marekting software platform
INTERACTIVE CONTENT MARKETING PLATFORM
The basis of our foundation is interactive content. We create, test and measure interactive infographics for engagement; eBooks for education and lead generation; self assessments for lead qualification and demand generation and configurators for sales enablement. This content is used across our entire sales & marketing dialogue (just follow the orange ribbon.)
Marketing Technologies ion interactive uses to Educate
ion interactive uses VimeoPROion interactive uses  GoToWebinar
ion interactive uses Pardot
Marketing Technologies ion interactive uses to Educate
DELIVERING RELEVANT FUNCTIONAL CONTENT
Leads generated by our platform instantly flow into Pardot, which subsequently syncs with Salesforce. The ion platform continually updates buyer profiles with digital dialogue feedback like calculated budgets, self assessment results, content consumed and solutions configured. Profiles are segmented, targeted and personalized — making each educational touchpoint more relevant.
ion interactive uses high fidelity marketing automation Pardot
HIGH FIDELITY MARKETING AUTOMATION
Pardot is the second leg of our foundation. The ion platform’s digital dialogue data lets us execute extremely high fidelity marketing automation using Pardot’s segmentation, targeting and personalization. This specificity makes our nurture programs more efficient.
Marketing Technologies ion interactive uses to Match
ion interactive uses Salesforce
Marketing Technologies ion interactive uses to Match
Marketing Technologies ion interactive uses to Match
FITS AND MISFITS
Our prospects use rather than read our content. As active participants, they affect their outcomes; gain specific and relevant content; and shape their profiles. We match our ideal buyer criteria against these highly accurate prospect profiles to find our best matches.
ion interactive brings it together for sales and accounts with salesforce.com
BRINGING IT TOGETHER FOR SALES & ACCOUNTS
Leads sync from Pardot to Salesforce, our last foundational leg. The buyer’s journey is surfaced in Salesforce via ion’s Sell-Side, enabling a frictionless transition from marketing to sales. The CRM provides continuity when customers transition from sales to our accounts team.
Marketing Technologies ion interactive uses to Package
Marketing Technologies ion interactive uses to Transact
Marketing Sales intersectionMarketing Sales intersection

MARKETING/SALES
INTERSECTION

Marketing Technologies ion interactive uses to Package
GOING FROM MACRO TO MICRO
Once we have a buyer profile that aligns with our offering, we need to get more specific. The ion platform delivers solution builders that assess a specific buyer’s needs. Outcomes are surfaced in Salesforce for our sales team to use as foundations for discussions and proposals.
Accelerating lead to revenue velocity
ACCELERATING LEAD-TO-REVENUE VELOCITY
Most of our buyers’ journey takes place digitally. Before a buyer transitions to personal selling, they’ve shared their pains, needs, opportunities, budgets and purchase authority. ion’s Sell-Side Timeline surfaces that information to our sales reps to help accelerate the sales cycle.
Marketing Technologies ion interactive uses to Transact
Marketing Technologies ion interactive uses to Transact
Marketing Technologies ion interactive uses to Transact
ELIMINATING FRICTION TO CLOSE
Once we have a solution packaged, we still have to get it approved and the deal closed. Our sales team has many helper tools at this stage. Everything from meetings, to quotes, to signatures, to performance insight is provided by these tools.
Marketing Technologies ion interactive uses for Advocacy
Marketing Technologies ion interactive uses for Advocacy
Prospect Customer intersectionProspect Customer intersection

PROSPECT/CUSTOMER
INTERSECTION

Marketing Technologies ion interactive uses for Advocacy
FULL CIRCLE
We leverage our product’s strong performance and customer satisfaction by nurturing passionate advocacy using email marketing and in-platform promotions.
Salesforce preserves the prospects digital dialogue
SEAMLESSLY FROM PROSPECT TO CUSTOMER
We work hard to help our new customers feel heard and understood. Salesforce plays a big role in preserving a prospect’s interactive and personal dialogue as part of their customer record. This helps us keep onboarding efficient and focused.
ion interactive uses Google Analytics
ion interactive uses Google Analytics
We have analytics everywhere, but Google Analytics provides a centralized, organization-wide view of high-level KPIs like lead activity and qualified inbounds.
ion interactive uses Geckoboard
ion interactive uses Geckoboard
We provide company-wide transparency into marketing’s performance. Geckboard brings key data points together from Salesforce, Google Analytics and social media.
MARKETING DASHBOARD

ion interactive Marketing Technology Stack

AGILE MARKETING MANAGEMENT

Slack
Trello
Box.net
Attract
ATTRACT➔
Spacer
Attract
ENGAGING WITH CONTENT
90% of the content ion puts out is interactive and highly differentiated. We use many social, organic and paid channels to extend our reach and we drive traffic from passive assets like videos and presentations to interactive destinations that start our buyer dialogue.
ion interactive
INTERACTIVE CONTENT
The basis of our foundation is interactive content. We create, test and measure interactive infographics for engagement; eBooks for education and lead generation; self assessments for lead qualification and demand generation and configurators for sales enablement.
Educate
EDUCATE➔
Pardot
Educate
RELEVANT UTILITY
Leads generated by our platform instantly flow into Pardot, which subsequently syncs with Salesforce. The ion platform continually updates buyer profiles with digital dialogue feedback like calculated budgets, self assessment results, content consumed and solutions configured.
Pardot
HI-FI AUTOMATION
Pardot is the second leg of our foundation. The ion platform’s digital dialogue data lets us execute extremely high fidelity marketing automation using Pardot’s segmentation, targeting and personalization. This specificity makes our nurture programs more efficient.
Match
MATCH➔
Salesforce
MATCH
FITS & MISFITS
Our prospects use rather than read our content. As active participants, they affect their outcomes; gain specific and relevant content; and shape their profiles. We match our ideal buyer criteria against these highly accurate prospect profiles to find our best matches.
Salesforce
SALES TO ACCOUNTS
Leads sync from Pardot to Salesforce, our last foundational leg. The buyer’s journey is surfaced in Salesforce via ion’s Sell-Side, enabling a frictionless transition from marketing to sales. The CRM provides continuity when customers transition from sales to our accounts team.
PACKAGE
PACKAGE➔
Marketing Sales
PACKAGE
MACRO TO MICRO
Once we have a buyer profile that aligns with our offering, we need to get more specific. The ion platform delivers solution builders that assess a specific buyer’s needs. Outcomes are surfaced in Salesforce for our sales team to use as foundations for discussions and proposals.
MARKETING / SALES
LEAD-TO-REVENUE
Most of our buyers’ journey takes place digitally. Before a buyer transitions to personal selling, they’ve shared their pains, needs, opportunities, budgets and purchase authority. ion’s Sell-Side Timeline surfaces that information to our sales reps to help accelerate the sales cycle.
TRANSACT
TRANSACT➔
Prospect Customer
TRANSACT
NO MORE FRICTION
Once we have a solution packaged, we still have to get it approved and the deal closed. Our sales team has many helper tools at this stage. Everything from meetings, to quotes, to signatures, to performance insight is provided by these tools.
PROSPECT CUSTOMER
PROSPECT TO CUSTOMER
We work hard to help our new customers feel heard and understood. Salesforce plays a big role in preserving a prospect’s interactive and personal dialogue as part of their customer record. This helps us keep onboarding efficient and focused.
ADVOCACY
ADVOCACY➔
Spacer
ADVOCACY
FULL CIRCLE
We leverage our product’s strong performance and customer satisfaction by nurturing passionate advocacy using email marketing and in-platform promotions.
ion interactive uses Google Analytics
ion interactive uses GeckoBoard

MARKETING DASHBOARD

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